Integrate our AI-powered IP scoring tool to automatically detect and
block high-risk users. Protect your website from fraud, bots, and
malicious activity, ensuring a safer experience for genuine visitors.
Try our demo to see how it works and what insights you’ll get.
Minimize false positives while keeping your site secure. Our smart scoring system accurately detects high-risk users without blocking legitimate traffic. With precise IP fraud scores, you stay in control—preventing fraud while ensuring a smooth experience for real visitors.
A high IP fraud score can indicate the usage of VPNs, Tor, or proxies,. These tools are often employed to hide IP addresses and redirect traffic by masking a user’s true identity. TrustedClicks helps you identify potential fraudsters and take action before they cause harm.
By incorporating IP fraud scores into your fraud detection toolkit, you can preemptively block suspicious transactions and mitigate risks. This proactive approach not only improves the security of your e-commerce site but also enhances the overall user experience by reducing false positives and ensuring that legitimate customers are not unduly inconvenienced
An IP fraud check is a security tool that evaluates the risk associated with an incoming user’s IP address to determine if it might be engaged in fraudulent behavior. It assesses patterns like suspicious location shifts, high-frequency traffic from a single IP, or the use of tools like VPNs, proxies, or Tor that anonymize the user’s identity. By analyzing these factors, the system helps identify and prevent activities such as account takeovers, fake clicks, data scraping, and other types of fraud that can harm your website’s performance or compromise user data.
The IP fraud scoring system works by collecting data from various signals related to each user’s IP address. This includes factors like IP location, known patterns of fraud, recent behavior from the same IP, and the likelihood that the IP is masking its identity using services like VPNs, proxies, or Tor. When a user visits your site, the system assigns a risk score based on these elements. Higher scores indicate that the user is more likely to be a threat, while lower scores suggest legitimate, non-fraudulent activity. The tool allows you to set custom thresholds, so you can decide how strict you want your security measures to be.
A good IP score generally indicates a low risk of fraudulent or malicious behavior. TrustedClicks assigns IP scores on a scale from 0 to 1, categorizing trust levels based on the score. A low risk score, below 0.4, suggests there is minimal chance of fraud. A medium risk score, ranging from 0.4 to 0.85, implies that there are no clear indications of either positive or negative behavior. A high risk score, above 0.85, points to a significant likelihood of fraudulent or suspicious activity. These scores are calculated by analyzing a broad range of data, including both historical patterns and current behaviors.
IP scores in TrustedClicks are determined by analyzing several data points related to a user’s IP address, including location, activity trends, and other important factors.
Advanced AI algorithms process this data, assessing behavioral patterns and continuously refining the system for improved accuracy. The system uses a defined set of risk rules to adjust the score, either adding or subtracting points based on the identified risk level. The final score indicates the probability of fraudulent activity associated with that particular IP address.
IP addresses linked to bots and fraudulent activity typically receive higher risk scores and can be automatically blacklisted by service providers. This helps to proactively prevent malicious behavior from affecting your site. To stay ahead of potential threats, it’s essential to regularly monitor the IP fraud score for any unusual activity. Timely detection allows you to block harmful IPs before they cause significant damage. Consistent monitoring ensures a safer online environment for both your business and users
TrustedClicks is an AI-powered IP scoring software designed to protect businesses from online threats like click fraud, bot traffic, and invalid clicks.
By analyzing visitor IPs in real time, TrustedClicks assigns risk scores to detect and block fraudulent activity, ensuring only genuine traffic interacts with your digital assets.
