TrustedClicks operates AI advanced algorithms and real-time monitoring capabilities to detect users coming from harmful sources. Block risky IPs and prevent them from causing immense damage.
Rely on pure precise data for decision making. Analyze every click in detail and keep track of your traffic health. Access geolocation data and risk scores, as well as proxy and VPN usage for each IP to gain deeper insights into your traffic.
Easily prevent invalid IP addresses from reaching to your Google ads. Simply add your domain and link your Google Ads account to our tool—no development required. Start protecting your ad budget in just a few simple steps.
By incorporating IP fraud scores into your fraud detection toolkit, you can preemptively block suspicious transactions and mitigate risks. This proactive approach not only improves the security of your e-commerce site but also enhances the overall user experience by reducing false positives and ensuring that legitimate customers are not unduly inconvenienced
Click fraud is the practice of generating fraudulent or malicious clicks on websites or online platforms, typically through the use of automated bots designed to mimic human behavior. These bots simulate actions like clicking on ads, buttons, or other interactive elements to manipulate data, mislead advertisers, or inflate traffic metrics. In some cases, individuals may manually click on links repeatedly to create artificial traffic or disrupt the normal functioning of services, all with the intention of distorting engagement statistics. The primary goal of click fraud is often to deceive advertising systems, skew analytics, and achieve financial or strategic benefits, often at the expense of advertisers and genuine users. This deceptive practice can lead to significant financial losses, undermining the effectiveness of digital marketing efforts.
Click fraud prevention involves a variety of methods and technologies designed to block fraudulent clicks on websites. This type of fraud usually involves automated bots, known as click bots, that create fake interactions, distorting performance data. It can also include suspicious manual clicks by individuals trying to manipulate traffic or engagement metrics. Using TrustedClicks’ advanced monitoring and AI-driven tools, click fraud prevention maintains the integrity of online platforms by filtering out fraudulent clicks and allowing businesses to focus on real user interactions.
A good IP score generally indicates a low risk of fraudulent or malicious behavior. TrustedClicks assigns IP scores on a scale from 0 to 1, categorizing trust levels based on the score. A low risk score, below 0.4, suggests there is minimal chance of fraud. A medium risk score, ranging from 0.4 to 0.85, implies that there are no clear indications of either positive or negative behavior. A high risk score, above 0.85, points to a significant likelihood of fraudulent or suspicious activity. These scores are calculated by analyzing a broad range of data, including both historical patterns and current behaviors.
IP scores in TrustedClicks are determined by analyzing several data points related to a user’s IP address, including location, activity trends, and other important factors. Advanced AI algorithms process this data, assessing behavioral patterns and continuously refining the system for improved accuracy. The system uses a defined set of risk rules to adjust the score, either adding or subtracting points based on the identified risk level. The final score indicates the probability of fraudulent activity associated with that particular IP address.
Click fraud is a prevalent issue in paid search campaigns, with approximately 14% of all clicks originating from non-genuine sources. Among these, around 24% are driven by bots, which play a major role in the fraud. This significant proportion of bot activity distorts performance metrics, undermines campaign effectiveness, and can lead to considerable revenue losses. As digital marketing and online platforms evolve, the problem of click fraud has only become more complex. This makes the implementation of advanced detection and prevention systems increasingly vital. Such systems help preserve the integrity of data, ensuring that businesses can make accurate decisions based on reliable metrics while protecting their advertising budgets from malicious activity. With the growing sophistication of fraud tactics, proactive protection has become a critical component of any online marketing strategy.
TrustedClicks is an AI-powered IP scoring software designed to protect businesses from online threats like click fraud, bot traffic, and invalid clicks.
By analyzing visitor IPs in real time, TrustedClicks assigns risk scores to detect and block fraudulent activity, ensuring only genuine traffic interacts with your digital assets.
