TrustedClicks offers a risk score from 0 to 1 to help you pinpoint and block malicious bots and their associated IPs. By analyzing incoming traffic in real-time, you can detect bot threats and prevent unauthorized access. This approach minimizes bot-driven fraud, stops spam, and protects your platform with smart threat detection.
Reduce spam sign-ups and ensure only real users access your platform.
With our IP risk scoring system, you can detect suspicious activity and
flag high-risk users at the threshold. Based on their risk scores, you have full control to manually block harmful or fake IPs, keeping your platform secure and user-friendly.
High-risk IP scores can indicate the use of VPNs, Tor networks, or proxies, which are commonly used to mask user identities. By doing IP reputation check and recognizing these patterns early, you can block potentially harmful or fake users before they gain access to your platform.
By incorporating IP fraud scores into your fraud detection toolkit, you can preemptively block suspicious transactions and mitigate risks. This proactive approach not only improves the security of your e-commerce site but also enhances the overall user experience by reducing false positives and ensuring that legitimate customers are not unduly inconvenienced
IP reputation assesses the reliability of an IP address by evaluating its behavior and the volume of unwanted requests it generates. If the IP is linked to malicious activities or excessive spam, its reputation score drops. Maintaining a solid IP reputation is essential for ensuring secure communication and preventing fraudulent actions. Organizations use IP reputation scores to filter out harmful traffic and protect their online resources. TrustedClicks assigns IP scores ranging from 0 to 1, with the following trust levels: Low Risk (below 0.4), Medium Risk (0.4 – 0.85), and High Risk (above 0.85), where high-risk scores indicate a greater likelihood of fraud.
IP reputation is based on a range of factors that assess the behavior and history of an IP address. These include the volume and type of requests made by the IP, whether it’s linked to spam or malicious activities, and its association with known blacklists or suspicious networks. The reputation score is influenced by patterns like frequent login attempts, bot activity, or connections to compromised systems. By analyzing this data, IP reputation systems can predict the likelihood of fraud or harmful intent, helping organizations filter traffic more effectively and mitigate risks. TrustedClicks uses these insights to provide accurate and reliable IP scores that help protect online platforms.
IP reputation and domain reputation are both critical for online security, but they focus on different aspects. IP reputation is determined by the actions of a specific IP address, such as its traffic patterns, the volume of requests, and whether it’s associated with malicious or spammy behavior. It’s an indicator of how trustworthy an individual IP is. On the other hand, domain reputation is based on the overall activity of a domain, including the brand’s reputation, content quality, and any negative associations such as past security issues or spam practices.
One key advantage of managing IP reputation is the level of control it provides, particularly when using a dedicated IP. With a dedicated IP, you’re less likely to be grouped with other users who may have poor reputations, reducing the chances of being mistakenly flagged as suspicious. A solid IP reputation ensures that your traffic is trusted, leading to smoother access and better user engagement. It minimizes the risk of being blocked, flagged, or restricted, ultimately enhancing your platform’s performance and reputation in the eyes of both users and security systems. By prioritizing both IP and domain reputation, organizations can safeguard their online presence and ensure a safer experience for their users.
To improve your IP reputation, it’s important to take several strategic actions to restore trust and ensure your IP address behaves in a more secure and reliable manner. Start by identifying the root cause of the reputation issue, such as suspicious traffic patterns or any past involvement in malicious activities. Once you’ve pinpointed the cause, filter out harmful or unnecessary requests to ensure that only legitimate traffic flows through your IP. Strengthen your security protocols by deploying firewalls, intrusion detection systems, and other protective measures to enhance your IP’s credibility.
Next, focus on gradually increasing the volume of legitimate traffic from your IP, allowing time for the reputation to recover. Continuously monitor your IP reputation with tracking tools to spot any new issues early, so you can address them quickly. Consistency is key—maintain steady, trustworthy traffic patterns and engage with cybersecurity entities as needed to resolve any outstanding concerns. These steps will help improve your IP reputation over time and establish a more positive standing.
A low IP reputation is usually caused by past abusive activities linked to the IP, such as sending spam, using compromised devices, or engaging in suspicious behavior. Additionally, connections through proxies or VPNs can further damage the IP’s reputation.
Yes, your IP address can change with your location. When you travel and connect to a different internet network, such as at a café, hotel, or public Wi-Fi, you’ll
be assigned a new IP address based on the location of that network and the device you’re using. However, your home IP address remains the same when
you’re connected to your home network.
TrustedClicks is an AI-powered IP scoring software designed to protect businesses from online threats like click fraud, bot traffic, and invalid clicks.
By analyzing visitor IPs in real time, TrustedClicks assigns risk scores to detect and block fraudulent activity, ensuring only genuine traffic interacts with your digital assets.
