Check your website traffic for fraud by performing an IP score analysis. This evaluation provides supporting details on the risk level, precise location, and proxy status.
Use our API to get a precise IP fraud score for each IP address to Identify risky users. TrustedClicks’ IP score checker is one of the most
cost-effective ways to filter out bad agents on your website.
Engaging only genuine users to your content leads to increased conversion rates, enhanced user experiences, and a stronger reputation, while improving the overall quality of your traffic. Understanding each visitors’ IP score allows you to fine-tune your online strategy and achieve your business objectives with greater success.
TrustedClicks provides worldwide coverage, enabling you to track and analyze user behavior across different regions. By evaluating IP fraud scores based on location, you can accurately detect and prevent fraudulent activities specific to each area and Implement geographic access control.
A high IP risk score can indicate IP spoofing, where users mask their real
identity using VPNs, proxies, or botnets to bypass security measures. By leveraging IP score checks, you can detect these hidden threats, uncover spoofed identities, and block fraudulent access before it compromises your system.
By incorporating IP fraud scores into your fraud detection toolkit, you can preemptively block suspicious transactions and mitigate risks. This proactive approach not only improves the security of your e-commerce site but also enhances the overall user experience by reducing false positives and ensuring that legitimate customers are not unduly inconvenienced
An IP Score is a numerical assessment that determines the reliability or potential risk associated with an IP address. It helps detect suspicious activities, such as fraud, spam, or other harmful actions linked to the IP.
Monitoring your IP score is essential for maintaining a secure and trustworthy online presence. Your IP address serves as a unique identifier when you browse the internet, and if it is flagged for suspicious activity, it can lead to various issues, including access restrictions, security risks, and reputational damage.
Regularly checking your IP score helps you identify any potential red flags associated with your IP address. This includes whether it has been linked to spam, bot activity, fraudulent transactions, or the use of VPNs and proxies that may trigger security concerns on certain platforms. A low or negative IP score can result in blocked access to websites, email services, online banking, and other critical applications.
By maintaining a good IP score, you ensure smooth access to websites, services, and online accounts without unnecessary restrictions. It also helps prevent issues like captchas, login verification challenges, and blocked transactions. For businesses, a strong IP reputation reduces the risk of being flagged for fraud, enhances cybersecurity, and ensures reliable interactions with customers and partners.
TrustedClicks evaluates IP scores based on multiple data points, such as location, activity history, and behavioral patterns. AI-driven algorithms assess these factors and adjust the score according to predefined risk criteria. By analyzing past and present trends, the system adapts to improve accuracy and assigns a score that reflects the likelihood of suspicious activity associated with the IP.
A good IP Score indicates a low risk of fraudulent activity. At TrustedClicks, IP scores range from 0 to 1 and fall into three categories:
Low Risk (Below 0.4): Indicates a minimal chance of fraudulent behavior.
Medium Risk (0.4 – 0.85): Represents an uncertain status with no strong indicators of trustworthiness or risk.
High Risk (Above 0.85): Suggests a high probability of malicious or fraudulent activity.
These ratings are determined by analyzing various factors, including historical trends and real-time behavior.
If your IP Score is low, you should take immediate steps to improve your IP’s reputation. Start by identifying potential causes, such as malware infections, spam-related activity, or using blacklisted proxies or VPNs.
TrustedClicks is an AI-powered IP scoring software designed to protect businesses from online threats like click fraud, bot traffic, and invalid clicks.
By analyzing visitor IPs in real time, TrustedClicks assigns risk scores to detect and block fraudulent activity, ensuring only genuine traffic interacts with your digital assets.
